LUCAS FORLENZA
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GIFME

Interactive experience
2010-2023
GIFME was an interactive experience originally developed by Multitouch Barcelona in 2010, before I then took over the project from 2018 until 2023.

The interactive element basically involved the creation of animated GIFs using images taken by photographers on site, which were broadcast on screens wirelessly in real time. This created a live interactive visual system created by the participants themselves.
Over several years, the project has gone around the world and has been involved in brand campaigns, including:

Microsoft, Pull&Bear, Heineken, Bacardí, La Caixa, Vodafone, Desigual, Behance, Deloitte, among others.

It was also used at festivals like Primavera Sound (Barcelona, Spain), Kikk Festival (Namur, Belgium), OFFF festival (Cincinati, USA), Visuelt festival (Oslo, Norway), BBK (Bilbao, Spain), among many others.
Lucas Forlenza - Paisaje de la luz
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